Stanley and FatMax announce exclusive partnership with Home Depot in the US

In the virtual age, this is an interesting development. Stanley Black & Decker and Home Depot have formed a new partnership, where Home Depot will be the exclusive home improvement retailer for Stanley and Stanley FatMax brands. The two companies are thus entering into one of the largest exclusivity partnerships in the tools and storage industry.

The Home Depot will now be the exclusive home improvement retailer for the Stanley hand tools and storage product portfolio, both in store and online, beginning in 2019. In addition, The Home Depot will also garner exclusivity across the Stanley Fatmax product lineā€¦

This development goes along the strategy followed by existing exclusivity arrangements between Stanley Black & Decker and Home Depot, involving Dewalt hand tools and FlexVolt cordless power tools. In 2017, Lowes and Stanley Black & Decker announced their Craftsman tools partnership.