After a project presented to the EU for the year 2017/2018, Masterwood SPA have announced access to the European Fund, something in line with their internationalization strategy. The commercial and marketing proposition in the industry plan specifically concerns the organization of important exhibitions and tradeshows where Masterwood will exhibit. The approval gets the access to the financing by PRO FESR Emilia Romagna, cofinanced by the European Fund for regional development, and sponsored by Repubblica Italiana and Emilia-Romagna region.
With this asset, Masterwood is set to increase investment for the tradeshow events in the main foreign markets for the woodworking industry like Poland, Spain, France, Germany, United Kingdom and Australia. The relevant purposes as stated by the brand are brand awareness improvement, reinforcing the relationship with sales network and strengthening and increasing market share.
The European Fund for Strategic Investments (EFSI) is an initiative launched jointly by the EIB Group – the European Investment Bank and European Investment Fund – and the European Commission to help overcome the current investment gap in the EU. EFSI is one of the three pillars of the Investment Plan for Europe that aims to revive investment in strategic projects around the continent to ensure that money reaches the real economy.