The history of Stanley tools dates back to 1843, when Frederick Trent Stanley started the company that would become the largest tools and storage company in the world. 175 years later, Stanley still designs and manufactures reliable tools so consumers across industries can feel confident completing jobs of any scale.
To commemorate the company’s rich 175-year history, they’ve designed a limited-edition 175th Anniversary Tape Measure. It features a die-cast case with chrome finish, and 10-foot long blade for measuring standard lengths of plywood and drywall. This tape was inspired by the original design from 1933, with updated functionality for today’s applications. With a spring-assisted blade return for quick retraction, an embossed vintage Stanley SweetHeart logo commemorates 175 years of innovation
As part of a promotional campaign for this milestone anniversary, Stanley invited customers to submit images of their proudest projects (old or new) and stories by tagging #BuiltWithSTANLEY to demonstrate how STANLEY helped build their world. By submitting their projects, customers had an opportunity to receive a limited-edition 175th anniversary STANLEY Silver Tape Rule with a commemorative leather pouch.