As part of a unified brand portfolio strategy for 2019, German fastening solutions provider Apolo MEA Befestigungssysteme GmbH has re-branded under the new name CELO Befestigungssysteme GmbH. This change solely affects the company’s name, with the legal form of the company, general managers and address remaining the same.
Interestingly, Apolo MEA has belonged the CELO Group since 2009, which has expanded significantly over recent years through acquisitions. CELO Group has taken the decision that the time is right to consolidate and unify the different brands in its portfolio. According to a press release, the group is, “preparing for the future with a uniform, fresh appearance of the entire group: the uniform brand facilitates the market communication not only for CELO itself but also for the customers.”
CELO Befestigungssysteme GmbH will remain loyal to the Aichach location, where further future investments are planned.
CELO Group is an international family-owned group of companies, with its core competence the development, manufacturing and distribution of high-quality technical screws and fixings. Apolo MEA Fixing Systems is one of the industry leaders for professional solutions in fastening technology.