They are one of the world’s largest online destinations for the home, and Wayfair have announced plans to open its first full-service physical retail store later this year. To be located in the Natick Mall in Natick, Massachusetts, the new store will extend the way Wayfair customers shop for home and experience the company’s award-winning service and unrivaled selection. Scheduled to open in early fall, the retail destination will bring the Wayfair brand to life in an engaging format to delight customers with convenience and ease.
Wayfair will invite shoppers into the store to explore the unlimited possibilities in home enabled by its flagship e-commerce site. Shopping at the Wayfair store and online will be a seamless, connected experience for shoppers. Customer service and home design experts will be available to offer complimentary design consultations to customers, providing recommendations for everything from home improvement projects to décor. Shoppers will be able to immediately purchase an assortment of products in store and also have orders placed for delivery to their homes.
In addition to the Wayfair store, Wayfair will open four pop-up shops later this summer. The pop-ups will offer an immersive experience for consumers to interact with the Wayfair brand. Visitors will be able to shop a curated selection of products for immediate, in-store purchase, including decorative accents, wall décor, and seasonal pieces.