Hometalk, a DIY community site with just under 10 million monthly users and more than 21 million monthly visits, have announced that it has raised a $15 million growth round led by NFX, with participation from WeWork founder and CEO Adam Neumann and Altair Capital.
Hometalk is well regarded among fans for its community-driven focus on visuals and step-by-step guides for doing projects inside your home. Those user-written guides cover everything from fixing clogged sink drains to repairing drywall, as well as more complex home improvement projects, and can feature text, images and video.
Until now, the site’s revenue mostly came from advertising. Going forward, though, the company, which was founded in 2011, plans to expand its offerings and introduce new revenue streams. Unsurprisingly, that’s what a lot of the new funding will go toward, too. Those new revenue streams include a marketplace, subscription service and branded content — all of which are logical additions for a site that already focuses on helping people improve their homes and who will likely need the right tools to do so.